Case
Heineken - UEFA
Instagram Format
Format
During the UEFA Champions League, Heineken wanted to have an engaging Instagram game for half-time at the Quarter-finals. The challenge was to use football legends, but with limited time, a whole shoot was not possible. So I came up with a concept to bring the ‘who am I’ game to Instagram, using only the press photos of the football legends who were invited to hold trophy at the press conference.


Form 428 to 36 million people
A fun fact about this concept is that it started on my own Instagram page. I created made the game "who`s behind the note" as a hijack of the ask me anything sticker. Click here to see