Case
Samsung Mobile
Activation
Show your pride!
Breaking barriers are celebrated during Pride. When the world puts barriers in your way, Samsung helps you to break them down. During Pride, we put this barrier in the picture. We asked people about their reason to celebrate and photographed them with the Samsung Galaxy S10. Do What You Can't #withGalaxy.
In the picture
With 'Defy yourself' we celebrated the broken barriers and Samsung gave the people who celebrate this extra visibility. We exhibited these portraits live on digital billboards through three major cities in the Netherlands.