Update your originals
As a solution to all the clothing that is worn once and thrown away, adidas brings forward a collection that can only be worn digitally, reducing waste and pollution in the fashion industry. All this without losing your style in your online image.

A gamechanger for the fashion industry
This concept won the Bronze ADCN Award in the category 'Next'.

'Adidas x RE:WEAR is one of those ideas that makes the creative stomach rumble with envy. It’s a statement that is as bold as those who dare to wear it and those who dare to present it for this talent jury. This is a bottom up solution that could be a gamechanger for the fashion industry. Definitely deserves an award for courage, originality and creativity: Bronze.'
- Member of the ADCN Jury, 2018