About the campaign
Due to the changing climate it is raining heavier and more often in the Netherlands. Dutch insurer Interpolis helps there clients by offering them the option to convert their flat roof into a 'green roof' - a grass mat with sedum plants.
Super zoom-in
Not only can you reduce the risk of water damage to your roof, you also help the climate and make your neighbourhood more beautiful. To show all the benefits, we made a commercial where we zoom in from the earth to a house.
A commercial
for everyone
To make the story personal we made the commercial dynamic, based on the location and profile of the person. The video consists four layers: geo location, place of residence, family situation and municipality.